More Than a Trip, It's a Mosaic: Japan's Regional Diversity Earns It Top Incentive Honors

By Yousuf Basil and Jennifer Z. Deaton

(Las Vegas, USA) All the exhibitors at IMEX America 2025, held at Mandalay Bay in Las Vegas, came eager to showcase their businesses and make deals. Japan, though, stood out—marching into the show already a winner. Even before the opening ceremony, before the first handshake on the floor, Japan had been crowned “Best Incentives Destination (Asia)” for 2025.

The honor comes from the M&C Asia Stella Awards, which recognize outstanding performance and innovation across the MICE sector (Meetings, Incentives, Conventions, Exhibitions). Japan earned the majority of votes in the incentives category—clear validation of its reputation for quality experiences and high visitor satisfaction.

This prestigious recognition highlights world-class infrastructure, exacting service standards, rich culture, and diverse incentive experiences that make Japan a standout destination in Asia.

On the IMEX America exhibition floor, Japan’s pavilion is buzzing—an energy you can’t miss.

Why Japan

Mr. Lewis Ream, with the Japan National Tourism Organization, told TTW that Japan’s “secret” is the seamless connectivity between its diverse cultures and destinations.

“One of Japan’s main strengths is the diversity of options for host cities for incentive trips and conferences,” he said. “Japan has so many regional cultures and traditions, giving travelers the chance to visit several cities and connect with different cultures in a single itinerary.”

In a statement, the M&C Asia Stella Awards organizing body added:

“The result reflects that Japan is highly regarded by incentive planners in the Asia region for offering high-value-added experiences, quality facilities, and excellent service in the field of incentive travel.”

If there’s one quality that sets Japan apart, Mr. Ream tells me is The Attention to Detail—a value deeply embedded in the country’s collective culture. On that point, there’s little debate.