Peru, In Full Color: Why Lima—and Beyond—Make a Compelling MICE Bet
From oceanfront capital to world-class cuisine and vast biodiversity, Peru’s “3 Cs” add up to serious meeting momentum—plus what Luis Chang calls its “secret sauce.”
By Yousuf Basil and Jennifer Z. Deaton
From oceanfront capital to world-class cuisine and vast biodiversity, Peru’s “3 Cs” add up to serious meeting momentum—plus what Luis Chang calls its “secret sauce.”
By Yousuf Basil and Jennifer Z. Deaton
LAS VEGAS — Among the kaleidoscope of booths at IMEX, Peru felt like the end of the rainbow—the pot of gold. Warm hosts in traditional Andean dress, jewel-tone textiles everywhere, and at 3 p.m. sharp each afternoon: exquisite small bites and pisco sours that drew lines early. Staff half-joked they had to “guard” the trays so the mini culinary masterpieces didn’t vanish before service even began. At the heart of it all stood Luis Chang, Chief Tourism & Investment Specialist at PROMPERÚ—elegant, deft, and every inch the ambassador for a country where ancient depth meets modern ease, and what he later described as Peru’s “secret sauce.”
The Framework: Chang’s “3 Cs”
Asked why Peru works for incentive and conference travel, Chang distills it to Choice, Closeness, and Comfort.
Choice. “Peru is 5,000 years old,” Chang said. It’s not only the Inca; multiple pre-Columbian civilizations and Spanish colonial heritage make culture and history tangible—from Cusco’s stonework to Lima’s museums. Nature multiplies the options: Pacific coastlines, rainbow-hued mountain vistas, high-Andean lakes (hello, Titicaca), and the Amazon. Adventure scales to any group: paraglide the Malecón, sandboard coastal dunes, kayak with wildlife, or head deep into the rainforest. And cuisine is a pillar—Peru has been named World’s Leading Culinary Destination for 12 years, with Central (World #1 in 2023) and Maido (World #1 in 2025) anchoring Lima’s dining scene.
Closeness. Lima is a true South American hub, with daily directs across the Americas—including six major U.S. gateways—and strong links to Madrid, Amsterdam, and Paris. That lift keeps long-haul fatigue down and makes multi-city itineraries workable for executives and exhibitors.
Comfort. Infrastructure meets the brief. The five-story Lima Convention Center (LCC) seats ≈ 3,500 in its largest hall and ≈ 10,000 across all rooms. On track record, Chang was explicit: “We are very proud to have hosted 3 Asia-Pacific summits… We are very good in hosting summits.” He noted the World Bank and IMF meetings that inaugurated the LCC in 2015: “We had 12,000 people coming to Lima… They enjoyed the hospitality and especially the food.” His takeaway: “We have a lot of experience in the logistics of having big events in Lima.” Hotel depth covers key districts: JW Marriott and Westin (ocean-facing, MICE-oriented), the InterContinental Lima (opened May 2025), Swissôtel San Isidro, and the Sheraton (home to Peru Travel Mart). Beyond the city, Belmond’s Hiram Bingham to Machu Picchu, the Andean Explorer, and Amazon cruises add premium extensions and CSR-ready storylines.
Lima: A Capital That Programs Itself
Few capitals sit right on the Pacific. In Lima, teams can paraglide the cliffs above the Malecón, surf year-round, and wander Barranco’s bohemian galleries by sunset. The Larco Museum compresses millennia into a power hour—perfect context-setting on day one. Evenings pair tasting-menu ambitions with live culture, from national dances and Peruvian paso horses to Danza, a choreographed dinner-show by top local creatives.
Pull-quote: “The secret sauce is talking to people—and leaning into the mysteries.” — Luis Chang
The Close: Personal Highlights—and the “Secret Sauce”
On favorites, Chang smiled and called it “a difficult question.” Yes, Machu Picchu is a must—but he urges planners and travelers to live the history in Cusco: walk the streets, feel the Inca foundations layered with Spanish architecture, and learn the cosmovision of the Andean people—how they relate to Mother Earth. Taste widely (ceviche, Amazon fish, regional specialties) and toast with pisco, Peru’s spirit. But the part that stays? “Whatever you do in Peru, you’ll feel the warmth of the people… The secret sauce is talking to people—and leaning into the mysteries that leave you with questions and wonder,” from the Nazca Lines to the engineering behind ancient sites.
Those mysteries—the architecture, the Amazon, the enduring layers of civilization—give Peru its rare mix of intellect and enchantment. In Chang’s words and demeanor, the message is clear: Peru’s greatest luxury is connection—between people, culture, and place.
Planner Snapshot (Clip-Save)
Primary hub: Lima (LIM); daily directs across the Americas; Europe via MAD/AMS/CDG.
Convention core: LCC five stories; largest hall ≈ 3,500; total ≈ 10,000.
MICE hotels (sample): JW Marriott (Miraflores), Westin, InterContinental (new), Swissôtel (San Isidro), Sheraton.
Signature add-ons: Larco Museum private tours; Barranco arts walk; Hiram Bingham/Andean Explorer; Amazon cruises.
Culinary anchors: Maido (2025 #1) and Central (2023 #1) — reserve early.
Bottom Line: Peru brings the head (infrastructure), the heart (people & culture), and the wow (nature & cuisine). For programs that should feel unlike anywhere else—and run like clockwork—few destinations check as many boxes with this much pleasure between sessions.